crea8iv / academyMarketing & acquisitionMeta Ads & Customer Acquisition
Build a campaign plan around customer understanding, creative testing and qualified enquiries.
Connect audience insight, the offer, campaign creative and a useful measurement process.
Understand the audience and offer.
Plan the message and landing experience.
Define useful enquiries and response ownership.
Review evidence and choose the next test.
crea8iv / academyMarketing & acquisitionBuild a campaign plan around customer understanding, creative testing and qualified enquiries.
crea8iv / academyMarketing & acquisitionConnect search intent, landing pages, conversion quality and clear reporting decisions.
crea8iv / academyMarketing & acquisitionResearch relevant prospects, run better discovery calls and present a scoped proposal.

A practical scorecard for connecting ad responses with the conversations the business can actually serve.

A practical test matrix for audience questions, message angles and reviewable creative variations.

Connect a clear audience question to a creative hypothesis and a useful review cycle.